Apple Developing Smart Glasses to Rival Meta’s Ray-Ban Line, Report Says

Apple is reportedly working on lightweight augmented reality glasses, aiming to outpace Meta’s Ray-Ban smart specs, according to a new report.

Sunglasses with text rest on an abstract red and black wavy pattern background, creating a bold, modern vibe. — Credit: META

The company is developing new versions of its Apple Vision Pro headset, including a lighter and more affordable model, Bloomberg’s Mark Gurman reported in his Power On newsletter.

These developments are described as stepping stones toward Apple Chief Executive Officer Tim Cook’s long-term goal: creating true augmented reality glasses that overlay digital content onto real-world views.

Gurman stated that Cook has made this project a top priority, focusing heavily on product development to ensure Apple leads the market before Meta.

While the technology is still years away, Meta’s success with its Ray-Ban smart glasses has reportedly influenced Apple’s direction.

Meta’s current Ray-Ban models do not offer augmented reality but include features such as music playback, photo capture, and AI-powered object recognition.

Apple is said to be exploring similar interim solutions, including AI-enabled cameras for future versions of the Apple Watch and AirPods.

However, Apple’s strong emphasis on user privacy may limit the content-capturing capabilities of its devices compared to Meta’s.

There is no confirmed release timeline for Apple’s smart glasses.

Apple is developing lightweight AR glasses to compete with Meta
New Apple Vision Pro versions are in the works, including a cheaper model
CEO Tim Cook is prioritising AR glasses as a long-term goal

Source: FORBES