Google Brings Artificial Intelligence to US Broadcast of Paris Olympics
Google will include AI into the US coverage of the Paris Olympics, allowing sports commentators to deliver in-depth explanations of the events. This arrangement establishes Google as Team USA's official search AI partner, making it the first technology business to engage with the US Olympic and Paralympic Committee. NBCUniversal intends to launch tailored AI-generated daily recaps of Olympic events, narrated by AI versions of famous figures.
According to a joint statement from Google, NBCUniversal, and the US Olympic and Paralympic Committee, this pioneering effort will enable sports commentators to use AI technology to deliver in-depth explanations of games.
This agreement is significant since Google has become Team USA's official search AI partner, making it the first digital business to collaborate with the famed sports foundation. The move comes as NBCUniversal is rethinking its coverage strategy to appeal to a broader audience, including those who prefer non-traditional watching ways and younger viewers who are used to consuming material online.
As part of their updated coverage, NBCUniversal intends to launch tailored AI-generated daily recaps of Olympic events. These recaps will be narrated by AI replicas of well-known celebrities, such as sports broadcaster Al Michaels. This novel technique seeks to engage viewers by giving personalised summaries of the day's highlights.
During the Olympics' daytime and primetime programming, NBCUniversal anchors will use Google Search's AI skills to answer viewers' inquiries about various sports. For example, they will be able to describe the importance of pool-lane allocations in swimming competitions, providing essential insights to help the audience understand the proceedings.
Notably, comedian Leslie Jones, who will serve as a commentator in Paris, will use Google's Gemini AI model to expand her understanding of several sports while entertaining viewers with her unique perspective. This incorporation of AI technology promises to add a new and fascinating element to the broadcast, attracting viewers throughout the Games.
The Paris Olympics start on July 26, and with Google's AI integration, fans can expect a more immersive and informed experience.
Google will infuse AI into the US broadcast of the Paris Olympics, allowing sports commentators to provide detailed explanations of the competitions.
This partnership makes Google the official search AI partner of Team USA, the first tech company to collaborate with the US Olympic and Paralympic Committee.
NBCUniversal plans to introduce personalized AI-generated daily recaps of the Olympic events, narrated by AI versions of notable personalities.
Source: REUTERS