High-tech Sleep Products Revolutionise The Way Chinese People Rest
The sleep industry in China is experiencing significant growth, driven by the high number of adults with sleep-related issues. The market for sleep products reached 495.58 billion yuan in 2023 and is expected to reach 658.68 billion yuan by 2027. Non-traditional sleep spaces, such as living rooms and balconies, are being transformed with multifunctional furniture.
This has led to a surge in the market for high-tech sleep products and services, offering relief to those in need. From melatonin pills to smart sleep devices, people are turning to innovative solutions to improve their sleep quality.
According to a report from China's sleep big data center, the insomnia rate among Chinese adults reached a staggering 38.2% in 2023, with 510 million individuals experiencing sleep disorders. This has a significant impact on their overall well-being and work efficiency. Recognising the growing threat, Huang Zhili, chairman of the Chinese Sleep Research Society, emphasised the urgent need to address this issue.
The demand for better sleep has given rise to a wide range of "sleep aid" products. The market for sleep products in China reached a scale of 495.58 billion yuan ($68.3 billion) in 2023, according to a report by market intelligence firm iiMedia Research. With a rising variety of sleep products and technological improvements, the market is predicted to rise further, potentially reaching 658.68 billion yuan by 2027.
Interestingly, typical sleep-related products such as pillows and mattresses are not among the fastest-growing e-commerce categories. Instead, candles, smart lighting, and aromatherapy diffusers have experienced significant development. According to data from Alibaba's online marketing platform Alimama, sales of soundproof window stickers increased by more than 500% last year.
Different sleep scenarios have arisen, each requiring its own set of supplies. The classic deep sleep scenario concentrates on establishing a peaceful and pleasant bedroom environment, complete with high-end mattresses, sleep-promoting fragrant diffusers, and smart lighting. Consumers are also drawn to devices that create a feeling of ritual before bedtime, such as starry sky projectors and smart fragrant diffusers with sleep-inducing features.
Cutting-edge technology is likely to play an important role in smart home sleep scenarios. Smart mattresses, sleep-tracking devices, and sophisticated central control systems all promise to improve sleep quality by allowing users to manage lighting and temperature with one touch. Tang Guohai, chairman of Keeson Technology Corp Ltd, emphasised the potential of smart beds outfitted with chip-powered sensors and big data analytic models to handle specific user needs, such as automatic snoring intervention and sleep apnea treatment.
The evolving customer demand for sleep products has also resulted in the rise of non-traditional sleep environments. Living rooms and balconies are being transformed into relaxing spaces with versatile sofa beds, moveable nap mats, and designer furnishings. Younger buyers, in particular, seek functional yet visually beautiful furniture to fit their unique home space requirements.
In the office, sleeping scenarios necessitate rapid methods to achieve a peaceful mood. Folding recliners, ergonomic seats, and nap blankets are meant to give pleasant support and warmth, allowing office workers to recoup their energy quickly.
Sleep while travel and outdoor activities is also important. Travel sleep bags, U-shaped pillows, and portable hammocks are popular items among nature enthusiasts who value portability and comfort. Furthermore, artistically designed sleep bags and various sorts of sleep mats have experienced significant development in e-commerce.
The sleep industry in China is experiencing significant growth, driven by the high number of adults with sleep-related issues.
The market for sleep products reached 495.58 billion yuan in 2023 and is expected to reach 658.68 billion yuan by 2027.
Non-traditional sleep spaces, such as living rooms and balconies, are being transformed with multifunctional furniture.
Source: CHINA DAILY