Mercedes-Benz Singapore Unveils Refreshed Showroom, Launches New E-Class Models
Mercedes-Benz Singapore is starting 2024 with some big moves.
The local arm of the German luxury automaker today unveiled the refreshed Mercedes-Benz Center on Alexandra Road together with authorised dealers, Cycle and Carriage Industries. The redesigned showroom, which comes in response to the changing retail landscape, opens to the public on 27 January 2024.
"Our customers form the foundation of Mercedes-Benz' new retail concept, and we are glad to unveil it today. Cycle and Carriage Industries have done a stellar job in elevating the overall brand experience at the Mercedes-Benz Center, with enhanced touchpoints and a modern facelift," said Claudius Steinhoff, President and CEO of Mercedes-Benz Singapore.
The new Mercedes-Benz Center features enhanced hospitality areas, active customer management, digital customer engagement experiences and product showcase areas, among others. Additionally, from 27 January to 7 February 2024, visitors of the space can check out art installations with multi-media elements, along with Mercedes-Benz' collaborations with the likes of Leica, TMRRW Studio, A Novel Encounter and Soilboy.
As part of the showroom's opening, Mercedes-Benz Singapore also launched all-new E-class models. These new models are said to point the way in the transition from the combustion engine to electric drive. At the same time, their new electronics architecture allow a comprehensive digital user experience.
"We are thrilled to begin 2024 with the introduction of the new E-class, one of Singapore's most loved Mercedes-Benz models; to launch it at the updated Mercedes-Benz Center is akin to launching an icon within an icon," commented Mr Steinhoff. "Saying true to our drive towards electrification, the E-class now joins the ranks of the Mercedes-Benz electric range, sporting electrified drivetrains all throughout the model range, offering efficiencies and driving dynamics not experienced before in an E-class."
At launch, customers can look forward to the E200 Avantgarde, the E200 Exclusive and the E200 AMG Line, with the E300e Avantgarde following at a later date.
The E200 Avantgarde is priced $398,888, the E200 Exclusive at $408,888 and the the E200 AMG Line at $433,888.
Mercedes-Benz Singapore today unveiled the refreshed Mercedes-Benz Center on Alexandra Road together with authorised dealers, Cycle and Carriage Industries.
The redesigned showroom opens to the public on 27 January 2024.
As part of the showroom's opening, Mercedes-Benz Singapore also launched all-new E-class models.