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Potential Nissan and Honda Merger Sends Shockwaves Through Automotive Industry

Nissan and Honda confirm discussions on closer collaboration, sparking merger speculations. Nissan's share price surges, while Honda's declines following reports of a potential merger. Nissan's expertise in SUVs, electric vehicles, and hybrid technology could complement Honda's product offerings.


Credit: Kiyoshi Ota/Bloomberg

Reports suggesting a merger between the two giants led to a significant market reaction, with Nissan's share price surging by nearly 24% in Tokyo, while Honda's share price experienced a decline of up to 3%. The talks also involve Nissan's alliance member, Mitsubishi Motors Corp.


Trading in Nissan's shares was briefly suspended but resumed after a joint statement from the companies clarified that while they are exploring various collaboration possibilities, no decisions regarding a merger have been finalised.


Nissan's portfolio includes truck-based body-on-frame large SUVs like the Armada and Infiniti QX80, offering capabilities that Honda currently lacks. Additionally, Nissan has extensive experience in producing batteries, electric vehicles, and gas-electric hybrid powertrains, which could potentially benefit Honda in its EV and hybrid development efforts.


Industry experts have highlighted that a merger or partnership between Nissan and Honda could fill product segment gaps for both companies. Nissan's electric vehicles, such as the Leaf and Ariya, though not top sellers in the U.S., are recognised for their quality and ongoing technological advancements, providing a strong foundation for Honda's future models.


In response to financial challenges, Nissan recently announced significant cost-cutting measures, including a reduction of 9,000 jobs globally and a 20% decrease in production capacity after reporting a quarterly loss of ¥9.3 billion ($61 million). The company's CEO, Makoto Uchida, took a 50% pay cut to address the financial difficulties and emphasised the need for increased efficiency and market responsiveness.


Despite facing credit rating downgrades and profitability concerns, Nissan's solid financial structure and substantial cash reserves of ¥1.44 trillion (US$9.4 billion) have positioned the company to weather the storm. Speculation around a potential acquisition by Hon Hai Precision Industry Co., known as Foxconn, has added urgency to the discussions with Honda.


The automotive industry as a whole is navigating challenges, including potential tariff increases on foreign imports. Nissan, along with other major car manufacturers, has adjusted its supply chains to include vehicles assembled in Mexico. Moreover, a shift towards affordability in the market is pressuring automakers to reconsider pricing strategies, impacting industry profits.

 
  • Nissan and Honda confirm discussions on closer collaboration, sparking merger speculations.

  • Nissan's share price surges, while Honda's declines following reports of a potential merger.

  • Nissan's expertise in SUVs, electric vehicles, and hybrid technology could complement Honda's product offerings.


Source: AP NEWS

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